With around 2.2 million books published per year, your book’s title becomes the first selling point to stand out and market the book. We are listing down the necessary factors you’ve to consider before coining a suitable title for your book.
Your title must partially tell the readers what the book is about. Agatha Christie’s titles are known to be intriguing because they say what’s different in the book. For example, And Then There Were None (in which almost all of the members stranded in an island die one after another) gives us a notion that there’s going to be many murders in this novel. Take the most interesting element of your plot, try to tweak it and make the title. This is the one solution that has worked for all writers.
If your book is non-fiction, then capture what question or problem your book is trying to solve. For example, Dale Carnegie’s How to Win Friends and Influence People is still a top seller because of its attractive title that directly conveys how it’s helpful to the reader.
There are plenty of books that sell because of a character or an item and most of them have the character’s name in the title. For example, Harry Potter, Lord of the Rings, Jane Eyre, and The Da Vinci Code. These titles drive the curiosity and convert your readers as fans.
Memorable and searchable
When people go to a bookshop or search online for books, your title should be easily remembered. Here are some books with really long titles, Alexander and the Terrible, Horrible, No Good, Very Bad Day written by Judith Viorst and The Persecution and Assassination of Jean-Paul Marat as Performed by the Inmates of the Asylum of Charenton Under the Direction of the Marquis de Sade by Peter Weiss. It’ll be hard to search and difficult to spread through word of mouth with such long, difficult titles.
A/B Test titles
Like marketing emails, book titles can also be AB tested. Take a few test copies, show your peer group, friends and relatives. Check how they react to your different titles and pick the best one. If you’ve already released your book and are struggling to sell, try changing the title. Jane Austen had first named her Pride and Prejudice as First Impressions. Later she changed her mind to give the rhyming title.
Check what works for your book, test the title with a few other authors and editors. It’ll help you get the right title for your book that sells. But still, if you need an expert’s advice just ping us. Happy titling!