Selling your creativity is not a piece of cake! Most of the authors will get agree to this right? Not everybody can be able to see your creativity through your eyes, they going to judge anything anyway. Creation is an art and art is not everybody’s cup of tea which implies here too. Moreover, to sell your book is selling your art through words in your book.
So let’s proceed with how’s and why’s…
Selling includes marketing skills which can create wonders or just become a big failure if it’s not implemented in a proper way. It is like a dream come true for writers if they able to make their creation to book stores and libraries but it is just a dream till he toils for it. So, once your book is self-published the next steps towards marketing your book for book stores and the library is the next big thing! To meet this challenge the writers need to be prepared for every single objection that comes in their way for selling.
Getting books to book stores or libraries is maybe an easier task for the well-established writers as they have good credit which speaks for their work and may guarantee good success in the market. But about the upcoming or new writers, it’s a tough call for them right? There may be a number of questions that start annoying them like how to approach booksellers, librarians, and marketers which can help him in the marketing process and so on. The writer should be sure enough that the quality of self-published books should be of good content. It is also highly competitive which can help them through their selling process as well.
So how does an author go about selling his book to the independent book store?
So, let us discover together.
Here, the author needs to be passionate about selling their creation to the book store as much as they feel passionate when they were writing their book. For booksellers, bookselling is the only business for them and they too feel the same passion for selling. They are only interested in selling the right kind of book which appeals to the audience in general rather than selling out the books for love as it is a question of their living as well. So, there has to be some middle way out in which both the book-seller and the author can benefit from their own business of selling the book directly or indirectly to their potential readers.
These are some of the steps through which the author can able to see their book actually on the shelves of book stores and libraries together..
Studying the market:
Learn before you earn! That’s the basic thing to know about the market as well. It’s necessary for a writer to learn what is going on in the market such as
- Current market trend for books
- Average retail pricing
- Different types and categories of books
- How the buyers (Book stores and libraries) reacting to similar books
Talking in person:
The first step is talking about your book to librarians or book stores owner in person. Begin by determining the area and giving an introduction to your book can help in a better way. Here introducing your book is not bragging about your book. It is necessary to make an appointment beforehand rather than reaching unannounced to librarians and book store owners! Be visible in other ways such as through reviews, word of mouth and blogs in your genre to the librarians in general.
Being a part of the community:
It is important to get involved with your local community and library. Authors can catch their eye by deepening their connection with them if they become part of the community. Thus, they can be your great support structure as well.
Get to know the buying chain of booksellers:
Most booksellers buy from the wholesalers as they benefit themselves from wholesale. So it will be beneficial if you are in the books of their favorite wholesaler’s database.
Making it through the marketing plan:
The secret to creating a demand for your book is to create a proper marketing strategized plan. So, it is important for your book to create a buzz in the market. So, in order to create buzz author needs to pursue good marketing tactics so that readers can come to know and look for your book in the book stores.
Showing up the marketing materials:
In order to make decisions about your book, the author needs to create and show the professional marketing sheets that pull out the information regarding your book and also speaks about your marketing and media plan. With these two sheets, the book store owner or librarian can actually believe in the efforts you put behind your book and selling it. It also helps them to able to decide whether to consider your book or not.
Promotions through emails:
Start promoting your book by sending emails to the buyers and librarians stating that you are promoting your book. Also, your communication must be focused on their goals. Keeping this in mind will take you a lot further than just simply reaching them with your book for selling purposes.
Preparing up: There will be a number of questions that might be asked by the bookseller or the librarians for which you need to be prepared for such as:
- About your strategies for marketing
- Discounts, terms, and conditions he offers
- Is your book returnable
- Where is your book available
Further, with the right amount of approach, efforts with a strategic marketing plan, the author can definitely able to see their dream coming true of their book being on the shelves of a big book store and being a part of good libraries too. Seems difficult? No worries, talk to our marketers to make your book travel across the world.